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The Manifesto of a Rebel Wine Retailer
Have you ever wondered why fine wine is so expensive in the United States?
Every time that I go to Europe, I am stunned at the affordability of very high quality wines and the subsequent ability of a large number of European consumers to enjoy them. While certain wines are certainly luxury goods, wine as a category is not meant to be a luxury. The average American wine consumer should be able to afford a bottle of wine from an artisanal producer with their dinner.
So why is fine wine so expensive in the United States? Why do we pay two and a half to three times as much money for the same bottle of wine as consumers do in Europe?
The answer has partially to do with history, partially to do with the Law and partially to do with geographical distance.